The Thrift That
Got Away
 

Salvation Army Thrift Stores operate with inventory unlike any other retailer. Every item is donated, one of a kind, and gone once it’s purchased. The Thrift That Got Away turned that reality into the idea by advertising what shoppers had just missed. Using AI, recently sold items were transformed into high-quality ads and served in the same local markets where they disappeared, creating urgency and FOMO that drove more store visits. The result was a campaign that sold what was no longer for sale.