Smoothie King
No-Hander
 

To help Smoothie King expand into the world of eSports, we created a custom branded ‘smoothie carrier’ wearable, reminiscent of front-facing baby carriers, which allows gamers to power up hands-free.

Launched at one of the largest eSports tournaments on the calendar, athletes and announcers went crazy for the entertaining, yet highly functional invention, resulting in tons of earned media and unpaid endorsements by tournament athletes.