Paperbird
Brand Launch
 

It’s not often you get to launch a brand from scratch. Given only a logo and some initial packaging design, that’s what we did for house-wares brand ‘Paperbird’. Everything was up for grabs.

We built the brand around the simple insight that people are generally pissed off when they’re cleaning- and largely because the messes they’re cleaning up were made by someone else.

So we created a new meditative practice around cleaning (and using our products), designed to bring a zen-like calm while you’re cleaning up after others under the manta “Clean in Peace.”

TV ::

Radio ::

We created a new meditative practice within the medium itself, that guided the listener through common rage-inducing messes and turning them into moments of peace and reflection.