Delta Brand
Relaunch
 

While culture is celebrating the big, over-the-top home makeovers, meaningful change in the home doesn’t have to be so daunting. It can be made with small, simple changes around the little moments that happen each and every day. Moments, for instances, that happen around your kitchen sink or bathroom shower.

With that in mind, we fully evolved the Delta Faucet brand, from strategic positioning, to design system, to packaging and advertising, and relaunched the brand into the world.

Digital Activation :: Real Life Showroom

Launch TV ::

Radio :: Stream of Consciousness
We ran a series of radio spots featuring the random shower thoughts people get while using Delta products.

New Design System ::

New Social Toolkit ::

Print :: Analog Pinterest Board

We took Delta’s annual product catalog and turned it into an analog Pinterest board of home design, where readers could pull out swatches of inspiration to craft their own, personal look