Bowl & Basket
Brand Launch
 

With only a logo and some packaging comps, we helped ShopRite create an actual brand out of their “ShopRite brand’ private label offering.

We built Bowl and Basket around the belief that the best recipes are never just one ingredient. It’s never just tomato. It’s tomato & salt & basil & mozzarella & olive oil & balsamic & bread. And the recipe for life is the same. It’s not just you. It’s you & best friend & patio & wine & dog & music & laughing.

Under the positioning“For Life’s Recipe”, we celebrated the simple recipes (food and otherwise) behind the everyday moments we often cherish the most. Taking inspiration from the product name, the narratives come to life using the ampersand from Bowl & Basket—pairing life’s ingredients together.

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