We hired 11 international content creators, photographers and cultural influencers to hijack Visa's global social media channels and share their local country's World Cup experience with the world.
Together, these channels created an up-to-the-minute feed showcasing local passions, rituals and celebrations of real fans around the globe.
From a newsroom in Sao Paulo, we created over 1,000 pieces of creative distributed to over 65 countries during the 6 week duration of the tournament.
Contribution: Senior Art Director
Our real-time social content during the tournament