Unfinished
Legacies
Every month, thousands of teens die from fentanyl-laced pills. Officials in Kansas City needed teens to understand the risks— but teens don’t listen to authority figures… they listen to their peers. So we delivered a message from their peers who have first-hand experience dying from Fentanyl. With the help of their families and A.I., we created overdose victims’ final words, letting them deliver powerful messages through their own social media accounts to warn others.
Results:
34% YOY Decrease in Fentanyl Deaths in Kansas City
15 Million Earned Impressions
Campaign Case Study
Their Final Words:
We used A.I. tools to recreated the victim’s likeness, as well as voice cloning tools to recreate their voice.
Other Executions:
