In 2016, Smart Home technology was virtually non-existent in Australia. So when Telstra launched their Smart Home service, they had a much bigger job to do than sell themselves - they had to sell the entire category.
So under the tagline "Make Any House a Smart Home," we created an immersive, interactive 360˚ video experience that allowed the user to explore 3 unique, (and charmingly quirky) Aussie Smart Homes. Each home bubbled up product use cases, as well as ideas for more inventive ways to use the services.
Contribution: Associate Creative Director
An sample of the interactive experience:
A sample of imagery captured for the campaign: