Levi's Take
the First Step

Life is most fully lived in moments of risk, nerves and excitement. In the times when boundaries are pushed and limits tested. We don't want people to just live in Levi's. We want them to live their best life in Levi's. We partnered with 6 musicians to showcase how they are pushing themselves and their craft. We captured their stories and used them to inspire action–in moments big and small–within our community.


Contribution: Senior Art Director

A sample of artist specific films:

A sample of the web experience:


A sample of the imagery captured:

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