Smoothie King
Brand REfresh
 

Fast food is synonymous with greasy burgers and sugary frappuccinos, not healthy smoothies. And we needed to convince hungry people on the go to think of Smoothie King — both for their healthy smoothies, and their newest product: Smoothie Bowls.

Results:

• Highest Sales Period in 50-Year Company History

• +13% YOY Same Store Sales During Economic Downturn

• New Product Launch Drove Unprecedented 8% Product Mix
  

Launch TV:

Brand Action :: A.I. Romance Novel

To launch Smoothie King newest Summer thirst trap, the X-Treme Watermelon Smoothie, we used ChatGPT to write a full length, 228 page romance novel centered around a love triangle between a man, a woman and a watermelon smoothie. Using Amazon’s print-on-demand publishing platform, we delivered digital copies to thirsty fans instantly, or printed physical copies on demand, only when they were ordered.

Brand Action :: The Smoothie King No-Hander

To help Smoothie King expand into the world of eSports, we created a custom branded ‘smoothie carrier’ wearable, reminiscent of front-facing baby carriers, which allows gamers to power up hands-free. Launched at one of the largest eSports tournaments on the calendar, athletes and announcers went crazy for the entertaining, yet highly functional invention, resulting in tons of earned media and unpaid endorsements by tournament athletes.