The Galaxy A is a phone created to have only the things you really love built into it. So when we built a social campaign aimed at millennials, we created content around the simple, little things that they truly love in their lives.
We did this using short, snappy video vignettes that told a sequential story through ad units on social media channels.
Contribution: Associate Creative Director
15 second pre-roll:
A sample of some of the vignettes: