For the Visa World Cup sponsorship, we set out to capture the world's passion for football through the eyes of fans from each of the participating 32 countries.
So we took a modest budget and handed it over to 32 filmmakers and 32 musicians from each of the competing World Cup nations.
With their Visa debt cards, we challenged them to create a 90 second music video that showcased their country's love of football, set to a localized version of the anthemic Brazilian song "Samba De Bahia."
What we got back was nothing short of amazing. We presented the films in an interactive website that allow users to seamlessly jump from one film to the next.
While each film showcased national pride, when combined, the films transform into an international homage to the sport.
Contribution: Senior Art Director
A sample of films captured from 32 different countries
The website we created to house the experience:
A sample of imagery captured from 32 different countries