Live In Levi's
Jeans are more than just a piece of clothing - they're the canvas that tells the story of our lives. And there are over a billion pairs of jeans out there in the world today, each telling a different story.
The Live in Levi's project set out to highlight some of those stories, from some of the most interesting people around the world. Artists. Musicians. Activists. Then, using the hashtag #LiveInLevis, anyone with a pair of Levi’s could share their own story, which was then be aggregated onto a shoppable platform on Levis.com.
Contribution: Senior Art Director
A sample of films created for the campaign
A sample of imagery captured for the campaign