Live In Levi's
Jeans are more than just a piece of clothing - they're the canvas that tells the story of our lives. There are over a billion pairs of jeans out there in the world today, each telling a different story.
The Live in Levi's project set out to both highlight those stories from different culture creators around the world, but also give a platform for anyone to share how they live in their Levi's.
Contribution: Senior Art Directior
A sample of films created for the campaign
A sample of imagery captured for the campaign