TVC & Digital Film
Legally, every boat in NSW has lifejackets onboard. But those jackets are worthless unless the choice is made to put them on. So we created a campaign centered around the choices, big and small, boaters make every time they're on the water. Ultimately, some decisions- like the decision to wear a lifejacket, matter more than others.
To support the TVC, we created an interactive film that asked the user to make decisions on the water, ultimately leading to one of 8 endings.
Contribution: Senior Art Director
Interactive film story tree.