Lifejackets
TVC & Digital Film
 

Legally, every boat in Australia has lifejackets onboard. But those jackets are worthless unless the choice is made to put them on. So we created a campaign around the choices, big and small, boaters make every time they're on the water. Ultimately, some decisions- like the decision to wear a lifejacket, matter more than others. 

To support the TVC, we created an interactive film that asked the user to make decisions on the water, ultimately leading to one of 8 endings.

 

Contribution: Senior Art Director

:30 TVC


Interactive film story tree: