A Chiefs
Love Story
The Kansas City Chiefs wanted to grow their fanbase beyond typical NFL fans. So we created a fake rom-com movie trailer to speak to a young, female audience that didn’t watch football. That fake movie trailer turned into the biggest Hallmark movie ever. Our female target was successfully converted into the Chiefs fandom. And now, female Chiefs fans outnumber male fans — a first for any team in the history of the NFL.
Results
10.2 Billion Earned Impressions
The Most Watched
Cable Movie of The YearCreated Hallmark’s Biggest Movie Ever
The Fake Movie Trailer:
